In the bustling streets of Bangalore, a remarkable couple is redefining the way we think about food.
Meet Srinivas Jana and Mridu Jana, the visionary founders behind Radix Nutritive®, a brand that’s revolutionizing the world of wholesome eating.
Their story isn’t just about business; it’s a tale of passion, resilience, and a relentless commitment to wellbeing.
A Journey of Personal Transformation
Before venturing into the realm of gluten-free and millet-based products, Srinivas Jana had a different life.
He was a BPM Consultant in the Banking and IT industry, offering strategic advice to financial institutions on automating their business processes. It was a demanding role that honed his teamwork skills and innovation prowess.
But life often takes unexpected turns.
Srinivas’s personal encounters with food allergies and digestive ailments, exacerbated by sedentary lifestyles prompted a profound change.
His diagnosis of gluten allergy and subsequent digestive woes necessitated a strict gluten-free diet. His wife, Mridu Jana, rose to the occasion by crafting a gluten-free menu to help him navigate this challenging dietary path.
Their journey took a pivotal turn during their travels when they stumbled upon millets, naturally gluten-free superfoods indigenous to India.
The fusion of personal experiences and the nurturing entrepreneurial environment in India, including initiatives like Startup India and GST, fueled their ambition to establish Radix Nutritive®.
Triumph Over Challenges
The initial phases of setting up Radix Nutritive® were anything but smooth.
Transitioning from a comfortable IT job in the US to launching a small-scale venture was a seismic personal shift filled with uncertainties.
Operational hurdles loomed large, from dealing with suppliers and sourcing organic millets to tackling packaging concerns and devising effective marketing strategies.
One of the most intriguing challenges was integrating intricate supply chain management processes, a task involving numerous stakeholders and the automation of diverse activities such as procurement and distribution.
Their timing was serendipitous; Radix Nutritive® entered the market just as millets were making a resounding comeback, 55 years after the Green Revolution.
Yet, they refused to capitulate.
With unwavering determination, they navigated the obstacles and took gradual steps to build their business.
Their participation in the Organic and Millets 2018 trade fair in Bangalore marked a turning point, facilitating connections with suppliers and propelling their momentum.
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Radix Nutritive® was honored to receive the prestigious Global Sustainability Award 2022 from the Global Council for the Promotion of International Trade (GCPIT). This remarkable recognition celebrates Radix Nutritive®’s commitment to “Creating a Sustainable Food Future.”
A Distinctive Approach to Wholesome Eating
What sets Radix Nutritive® apart from other brands is their holistic approach to food processing.
They source unpolished native grains directly from organic farmer federations and handle all aspects of processing, packaging, and labeling in-house.
Their products are purpose-driven, free from wheat, maida, refined sugar, or preservatives. Their exclusive gluten-free processing facility ensures their offerings are genuinely gluten-free.
Championing a Health-Conscious Vision
Radix Nutritive® transcends the boundaries of conventional commerce; they foster a health-conscious society and holistic wellbeing.
Their diverse gluten-free range now includes a vibrant vegan product line. They present healthful options like roasted millets, flours, rawa or semolina, mithaiyaan, guilt-free bakery products crafted from millets and jaggery.
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They directly engage with end users to impart knowledge about millet benefits, share product insights, offer culinary inspiration, and spotlight evolving market trends.
Their multifaceted marketing efforts encompass social media, referral organizations, e-commerce platforms, food blogging, and vibrant events.
Unlocking the Nutritional Potentials of Millets
Incorporating millets into your diet unlocks numerous advantages, ranging from bolstering blood alkalinity to fortifying cardiac health and enhancing immunity.
With their low glycemic index and natural gluten-free properties, millets cater to the needs of individuals with conditions such as Celiac and IBS.
Although millets are regarded as lifestyle foods rather than medicinal remedies, their potential to elevate overall health is undeniable.
A Radiant Future Beckons
Radix Nutritive® harbors grand aspirations for the long term.
Their vision encompasses expanding their reach through collaborations with corporate restaurants, cafeterias, hotels, tour operators, wellness centers, airport lounges, and event managers.
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Exports loom on the horizon, with plans to become a listed company within five years.
An Evolutionary Force in the Making
In an era where gluten-free and millet-based products are riding a rising tide, Radix Nutritive® leads the charge.
With the global gluten-free market poised for exponential growth, millets are poised to shine, thanks to their exceptional health benefits.
As 2023 celebrates the International Year of Millets by the UN, Radix Nutritive® anticipates an exciting future.
Transforming Lives, One Wholesome Bite at a Time
Radix Nutritive® is not merely a business; it’s a beacon of transformation.
Their products have touched lives, from aiding diabetics in managing their blood sugar levels to offering gluten-free breakfast solutions.
Their impact extends to chefs, B2B food manufacturers, and families searching for healthier alternatives.
Radix Nutritive® embodies a vision of a healthier, more conscious world.
Srinivas and Mridu Jana, along with their team, are on a mission to ensure that every bite you take contributes to your wellbeing. And their journey has just begun.
