Healthy food brand Salad Days has raised Rs 30 crore ($3.6 million) in its Series A funding round, co-led by V3 Ventures and Client Associates Alternate Fund (CAAF).
This marks the company’s first institutional funding after successfully operating as a bootstrapped and profitable venture for over a decade.
The fresh capital will be utilized to expand the brand’s omnichannel presence and enhance operational capabilities.
Salad Days plans to invest in new store openings, technology upgrades, talent acquisition, and marketing initiatives to strengthen its market position.
To this, Varun Madan, founder and CEO of Salad Days posted on his LinkedIn:
“Today, I am beyond thrilled to share that we’ve raised 30 Cr from V3 Ventures and Client Associates Alternate Fund to take this dream to the next level!”
Founded in 2014, the brand currently operates 25 cloud kitchens, with 12 outlets in Delhi-NCR, 9 in Bengaluru, and 4 in Mumbai.
Best known for its fresh salads, the brand offers an extensive menu that includes grain bowls, sandwiches, pita pockets, oatmeal bowls, soups, cold-pressed juices, smoothies, and desserts.
“As India’s healthy food market is projected to reach $30 billion by 2026, we are uniquely positioned to meet the growing demand for nutritious and affordable meals,” says Varun Madan.
The brand recently opened its 25th kitchen, as mentioned in Varun’s LinkedIn update.
The company sells through its website, centralized phone lines, and major food aggregators such as Swiggy, Zomato, and ONDC.
While it faces competition from brands like Bombay Salad Co., its strong market presence and expansion strategy position it for substantial growth.
