EMoMee Secures INR 2 Crore Deal on Shark Tank India Season 5
EMoMee positions itself as a “Big Skills for Little Ones” brand spanning digital content and physical products.
Kids-focused content and IP startup EMoMee secured a ₹2 crore investment for 4% equity on Shark Tank India Season 5 (aired January 6, 2026), closing the deal with Aman Gupta and Namita Thapar at a ₹50 crore valuation.
Founded by Varun Duggirala and Pooja Jauhari, whose earlier venture Glitch was acquired by WPP in 2017–18, EMoMee positions itself as a “Big Skills for Little Ones” brand spanning digital content and physical products.
The startup runs a highly scaled YouTube-first model, clocking 1.7 crore views in the last 28 days, growing from ~1,000 subscribers in April 2025 to ~1.5 million by November 2025, with one video uploaded daily since April 2025.
During the pitch, the founders initially asked for ₹1 crore for 2% equity. While Anupam Mittal offered ₹2 crore for 5% equity at a lower valuation, all five sharks showed interest, leading to intense negotiations.
The founders’ counter-offer of ₹2 crore for 4% equity was accepted by Aman Gupta and Namita Thapar.
EMoMee’s strategy is built around relatable characters, AI-generated content, and rapid content testing, supported by its “3S model” spanning Screen (content), Stage (play areas), and Shop (products).