Delhi-based home furnishings brand EasyRugs, known for introducing India’s first washable rugs, appeared on Shark Tank India Season 4, Episode 48.
Founded by Samrath Singh Nagpal and Harnaam Kaur, the startup blends style, durability, and cultural aesthetics into hand-washable rugs designed to withstand spills and stains.
During their pitch, the founders sought ₹35 lakh for 5% equity, valuing the company at ₹7 crore.
To demonstrate their product’s unique feature, they spilled coffee and ketchup on the rugs and effortlessly wiped them clean.
Samarth highlighted that the rug market in India ranges from Rs 234 million to Rs 2000 crores, and since launching in September 2023, EasyRugs has recorded Rs 83 lakhs in lifetime sales.
However, Anupam Mittal opted out, citing concerns over scalability and a missed opportunity in effectively highlighting the hand-washable feature. Namita Thapar also declined, advising them to scale their business before seeking investment.
Peyush Bansal suggested that instead of diversifying, the founders should focus solely on the rug segment and build a Rs 50-100 crore business, but he felt it was still too early to invest.
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Aman Gupta then critiqued the branding, comparing EasyRugs to Jaipur Rugs, a premium and well-established competitor. He pointed out that the brand name has a casual feel and lacks the strong brand identity needed to stand out.
While he acknowledged that the product was high-quality, he felt the brand name didn’t do justice to it.
Seeking reassurance, Harnam asked Aman for his opinion. He suggested a brand name change, to which Samarth agreed to explore the idea.
Meanwhile, Vineeta Singh showed interest in investing, prompting Aman to request a private discussion with her.
After deliberation, the Sharks returned with an offer of Rs 35 lakhs for 5% equity, along with a 5% royalty until Rs 52.5 lakhs is recovered.
Following further discussions, Samarth agreed to rebrand, and Vineeta offered to brainstorm potential new names for the company. Ultimately, Harnam and Samarth accepted the deal.
