In an exclusive interview with Deepak Rajmohan, the founder and CEO of GreenPod Labs, we delved into the story behind his successful venture and the innovative solutions it offers. Established in October 2019, GreenPod Labs aims to minimize food losses by developing biotech-based active packaging sachets that extend the shelf life of fruits and vegetables at ambient temperature. This unique approach activates a defense mechanism within the produce, akin to the human immune system, ensuring the transportation of high-quality and fresh produce without the need for refrigeration.
Inspiration for GreenPod Labs
When asked about what inspired him to start his own business and pursue his career as a CEO, Deepak Rajmohan highlighted India’s increasing crop productivity and the need to address the issue of food losses. He recognized that while crop yields were improving, minimizing post-harvest losses had not received sufficient attention. This realization became the primary motivation for him to establish GreenPod Labs, with the goal of solving this under-addressed problem in the industry.
Overcoming Challenges and Building the Foundations
Starting a business is never without its challenges, and Deepak Rajmohan shared some of the hurdles encountered during the early stages of GreenPod Labs. Access to labs and equipment to build early prototypes and biotech products proved to be a significant challenge. To overcome this, the company had to establish its own lab for research and development purposes and invest in testing facilities. Additionally, gaining access to experts in the field was initially difficult, leading GreenPod Labs to participate in several incubator and accelerator programs to connect with mentors and industry professionals.
When asked about the key factors that have contributed to GreenPod Labs’ success, Deepak Rajmohan emphasized three fundamental elements. Firstly, choosing the right problem to solve was crucial in guiding the company’s direction. Secondly, assembling the best possible team and cultivating the right company culture played a significant role in enabling growth. Lastly, maintaining a focus on disruptive innovation allowed GreenPod Labs to stay ahead in the market.
Adaptability is crucial for any business to thrive, and GreenPod Labs has recognized the importance of staying agile and responsive to market changes. Deepak Rajmohan emphasized the significance of being focused on the problem at hand and being in close proximity to customers. By fostering a culture of experimentation within the company, GreenPod Labs ensures they can adapt to the evolving market and industry landscape.
Difficult Decisions and Approaches
During the company’s journey, difficult decisions were inevitable. Deepak Rajmohan recounted one such instance in 2021 when GreenPod Labs realized they were focusing on the wrong crop and the wrong product. To rectify this, they made the tough call to shift their focus away from the incorrect crops. This experience taught them the importance of being passionate about solving the problem rather than becoming overly attached to specific solutions.
Work-Life Balance and Nurturing Innovation
Maintaining a healthy work-life balance is a challenge for many entrepreneurs, and Deepak Rajmohan acknowledged the difficulties in achieving this equilibrium. Setting the right expectations across work and personal life is essential to strike a balance and ensure personal well-being alongside professional responsibilities.
Regarding innovation and creativity within the company, Deepak Rajmohan emphasized the importance of building a team culture centered on experimentation and focused learning. By encouraging these practices, GreenPod Labs fosters an environment that stimulates innovation and nurtures creativity among its team members.
Advice for Aspiring Entrepreneurs and CEOs
For individuals aspiring to become CEOs or start their own companies, Deepak Rajmohan offered valuable advice. He emphasized that becoming a CEO or starting a company should be the result of finding the right problem to solve. By focusing on a deep problem and being genuinely passionate about it, aspiring entrepreneurs can increase their chances of success and make a meaningful impact.
GreenPod Labs has received recognition for its outstanding contributions to the industry. In 2022, the company was honored with the Biomimicry Institute “Ray of Hope” Prize, which acknowledges innovative solutions inspired by nature.
Deepak Rajmohan believes that success can be measured by the economic benefits provided to customers and the amount of food losses prevented through the use of GreenPod Labs’ products. By addressing these key metrics, the company aims to make a substantial and lasting impact on the industry while ensuring the growth of their business.
Conclusion
GreenPod Labs, founded by Deepak Rajmohan in 2019, has taken on the challenge of minimizing food losses with its biotech-based active packaging sachets. By activating a defense mechanism within fruits and vegetables, GreenPod Labs ensures the transportation of fresh produce at room temperature. Overcoming various challenges, focusing on the right problem, building a strong team, and fostering a culture of innovation have been instrumental in the company’s success. With a passion for making a difference and utilizing technology, GreenPod Labs is driving change in the industry while measuring success through economic benefits and reduced food losses.
