India’s sexual wellness market is evolving faster than ever, and it’s not just because of rising awareness around sexual health. We’re seeing a shift in how people perceive intimacy and pleasure, with the market projected to hit $2.09 billion by 2030, growing at a rate of 5.8% annually. There’s a mix of factors driving this change—everything from access to sexual health resources to the influence of online platforms.
While some social taboos still linger, especially when it comes to open discussions about sexual wellness, there’s been a clear shift thanks to the internet. The privacy offered by e-commerce has made it easier for people to explore products they wouldn’t typically feel comfortable buying in person. Plus, with 60% of the population under 35, it’s not surprising that younger generations are leading this change.
Breaking Taboos, One Click at a Time
Buying a sex toy in India used to be a distant thought for many, but that’s changing. Pratikshya from Bangalore recalls her first purchase:
“I had always been curious about sex toys but never thought I’d actually buy one, especially in India. When I discovered a few online platforms, I realized I could explore this side of me privately and safely. It completely changed my view on pleasure and self-care.”
Her story isn’t unique. For many Indians, buying their first sexual wellness product is a liberating experience. And it’s this freedom—alongside curiosity—that’s propelling the market forward.
Also Read: Women’s Sexual Pleasure & Sex Toys – Not So Taboo Anymore
A Market That Caters to Everyone
India’s sexual wellness market has something for everyone, regardless of gender, sexual orientation, or relationship dynamics. It’s not just about pleasure either; many products also help enhance intimacy or address sexual health issues.
Here are some top sex toys driving this surge:
- Voodoo Beso Plus Dual Stimulation Vibrator: A favorite among users, this toy provides both suction and vibration for an all-encompassing experience.
- SugarBoo Blue Bae Layon Clitoral Vibrator: With its ergonomic design, this product offers powerful clitoral stimulation that many find hits the spot.
- B Swish Premium Wireless Vibrator: Featured in the movie Lust Stories, this vibrator provides wireless freedom for both solo and partnered play.
- B Swish Bgood Deluxe Classic Vibrator: A no-frills product that’s known for its simplicity and effectiveness.
It’s no wonder vibrators have taken the lead in this market—they accounted for 22.48% of total sales in 2023. Millennials, in particular, are embracing these products as they look for ways to enhance their sexual experiences.
Shweta from Delhi shared her own journey:
“I had never tried a vibrator before, but after my friend recommended one, I decided to give it a shot. Ordering it online was so easy, and it’s honestly changed how I view sexual pleasure. Everyone should try it, whether you’re single or in a relationship.”
The E-Commerce Boom
The rise of online platforms has been key to the growth of India’s sexual wellness market. In 2023, over 63.8% of sales came from e-commerce, and it’s easy to see why. The convenience and privacy offered by online shopping make it much easier for people to explore these products from the comfort of their own homes.
Brands like IMBesharam have capitalized on this trend, offering an expansive range of products with discreet delivery options. Their catalog includes fan-favorites such as:
- Love to Love Believer Clitoral Stimulator: Sleek, effective, and a crowd favorite.
- Satisfyer Love Breeze Air Pulse Stimulator: Using air pulse technology, this product creates a completely unique sensation.
- HPB Pomi Mini Wand Massager: Compact but packs a punch—perfect for those who want something portable yet powerful.
Amit from Pune shared how his perception changed after his first online purchase:
“I was hesitant at first, but ordering from an online platform made the whole process feel so much easier and more private. IMBesharam’s website had a great selection, and it was nice knowing the product would arrive in discreet packaging.”
What’s Next for India’s Sexual Wellness Industry?
While India’s sexual wellness industry may have been slow to heat up, it’s now on fire—and there’s no cooling down in sight. With society shedding its old-school views and embracing more open discussions around sexual health and wellness, the market is set to explode.
Brands like IMBesharam are leading this pleasure revolution, making it easier than ever for people to indulge in what they deserve: more pleasure, less stigma.
With the conversation around sexual health evolving every day and more people embracing their right to pleasure, the future of India’s sexual wellness industry looks hotter than ever. Whether you’re a curious newcomer or a seasoned pro, it’s time to dive in and discover what all the buzz is about.
