Serial entrepreneur Priyanka Gill, Venture Partner at Kalaari Capital and Co-Founder of The Good Glamm Group, has officially launched COLUXE, a brand specializing in lab-grown diamonds (LGD).
The brand, which has also raised funds in its angel round for an undisclosed amount, aims to transform the fine jewellery market with a strong focus on technology-driven customization and innovation.
Priyanka Gill shared on her LinkedIn, “Excited to announce my new venture: Coluxe —India’s next-generation lab-grown diamond (LGD) fine jewellery brand! “
The startup is set to launch digitally in mid-2025, with plans to expand to flagship retail stores thereafter, targeting India’s $50 billion fine jewellery market.
COLUXE will offer a wide range of contemporary jewellery designs, including classic collections such as solitaire rings, pendants, earrings, tennis bracelets, and necklaces, as well as thematic collections centered around the zodiac, gifting, and manifestation.
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The brand’s signature pieces are designed to offer modern luxury with a sustainable twist, appealing to today’s conscious consumers.
A key differentiator for COLUXE is its technology-led focus on personalization. The brand plans to use AI to innovate new mechanisms for multi-use settings and customizable designs.
The brand will compete with established players such as Fiona Diamonds, Limelight Lab Grown Diamonds, and Jewelbox, along with Aditya Birla-backed GIVA, which also offers a line of lab-grown diamond jewellery.
