In India, where tea time is a cherished tradition and snacking is part of daily life, biscuits hold a special place in every household. Whether it’s a simple glucose biscuit with your evening chai or a cream-filled treat, biscuits are an essential part of the Indian snacking experience.
But here’s something you might not know—India isn’t just a biscuit-loving nation; it’s also the largest producer of biscuits in the world.
Indian brands like Parle G have gained international recognition, with multiple global locations to their name.
The biscuit industry in India has seen phenomenal growth, boasting a compound annual growth rate (CAGR) of 12.4%. With a turnover of around ₹3,000 crores, the biscuit sector is the largest segment in India’s food industry. Offering a wide variety of flavors and styles, the industry caters to the diverse tastes of millions, ensuring that there’s a biscuit for everyone.
Looking ahead, the Indian biscuit industry is set to reach INR 52,771 crores.
10 Top Biscuit Brands in India List
1. Parle-G
Parle-G holds a special place in the hearts of millions of Indians. As the largest and most popular biscuit brand in India, Parle-G is owned by Parle Products Private Limited. Established in 1929 by Mohanlal Dayal Chauhan, the brand has consistently maintained its quality over the decades, making it a household favorite.
One interesting fact is that Parle-G was the first Indian company to cross ₹5,000 crores in retail sales. In fact, a survey revealed that at any given moment, around 4,551 Parle-G biscuits are being consumed across India!
Known for its iconic yellow packaging and unbeatable affordability, Parle-G is a staple in nearly every home. Beyond Parle-G, the brand offers a range of other well-loved biscuits, including Krack Jack, Monaco, Nutri Crunch, and Hide & Seek.
Today, Parle-G remains the top biscuit choice in India, but its popularity extends far beyond. The biscuits are widely enjoyed in countries like the United States, Dubai, Europe, the Maldives, Sri Lanka, and Canada, proving that Parle-G is truly a global favorite.
2. Britannia
With over 130 years of experience in creating delicious and nutritious snacks, Britannia began its journey in 1892 in Kolkata.
Today, it is part of the Wadia Group, headed by Nusli Wadia, and has grown into one of India’s most loved food brands, serving over a billion people across the country. With an impressive annual revenue of ₹9,000 crores, the brand offers a wide range of products that are household favorites.
From the classic Marie Gold and Jim Jam to Bourbon, Nice Time, Little Hearts, Pure Magic, Milk Bikis, Nutri Choice, and Good Day, Britannia provides a snack for every craving. Their wide selection has made them a trusted name for generations.
Britannia is also committed to sustainability, taking steps to reduce its environmental impact while giving back to the community. Through its CSR initiatives, the company focuses on improving lives in the areas of education, health, and nutrition, making Britannia not just a biscuit brand, but a force for positive change.
3. Sunfeast
In 2003, ITC, a well-established Indian conglomerate, entered the biscuit industry with the launch of the Sunfeast brand. Since then, Sunfeast has become a household name, offering a wide variety of biscuits, including Marie, glucose, and crème biscuits. Known for its flavorful combinations and high-quality ingredients, Sunfeast continues to win over consumers across India.
Today, Sunfeast has earned its place among the top 3 biscuit brands in India, a testament to its popularity and success.
The brand’s Dark Fantasy range, famous for its indulgent chocolate biscuits, features Bollywood superstar Shah Rukh Khan as its brand ambassador, further elevating its appeal.
Beyond biscuits, ITC is a major player in several industries, including consumer goods, hotels, paperboards and packaging, agriculture, and information technology.
4. Anmol
Anmol, India’s fourth-largest biscuit manufacturer, has built a strong presence across more than 18 states with a vast distribution network of over 4,500 outlets.
The company’s commitment to delivering exceptional taste and quality is reflected in their tagline, “Yours Tastefully,” ensuring that everyone can find a delightful snack to enjoy.
At the heart of Anmol’s success is its founder, Mr. Baijnath Choudhary. Starting from humble beginnings, he transformed Anmol into a major player in the biscuit industry by keenly understanding consumer preferences and creating products that resonate with a wide audience.
Anmol offers a variety of biscuits to satisfy different tastes, including Bakers Bix, Jeera Dhamal, Snack It, Dream Lite, Top Magic, and Golmol, making it a trusted name in households across the country.
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5. Bisk Farm
Since its establishment in 2000 by Krishnadas Paul, Bisk Farm has earned a reputation for its delightful range of biscuits, cookies, cakes, and rusks. The brand, managed by SAJ Food Products (P) Ltd, which is part of the Aparna Group of Companies, also offers a selection of Indian snacks under the brand name Indiaah.
Bisk Farm provides a wide variety of treats to suit all tastes, from Heylo Butter Cookies and Champ Malt to savory options like Mast Jeera biscuits.
In addition to these popular products, the brand has launched an initiative called Bisk Farm Just Baked, which brings freshly baked savories, danishes, special cakes, pastries, bread, and other confectionery items directly to consumers in a warm, welcoming atmosphere.
With its focus on quality and variety, Bisk Farm has become a trusted and beloved name in the Indian snack industry.
6. Oreo
Though Oreo is a global sensation, it was only introduced to the Indian market by Cadbury India in 2011. These beloved sandwich cookies quickly became a favorite, offering the perfect combination of sweet cream filling and crunchy chocolate biscuits—whether you enjoy them on their own or dunked in milk.
Oreo’s catchy ad campaign, “pehle twist karo, phir lick karo, phir dunk karo, then khao,” captured the hearts of Indians and added a fun twist to how people enjoy their cookies.
What sets Oreo apart is its commitment to using high-quality ingredients, ensuring that each bite delivers the same delicious, consistent taste every time.
7. Priya Gold
The name Priya Gold comes from two words: ‘Priya,’ meaning ‘beloved,’ and ‘Gold,’ symbolizing quality.
Launched in 1994 by Ballabh Agarwal, Priya Gold is dedicated to producing premium biscuits using the finest ingredients. Their state-of-the-art facilities ensure that every product meets strict quality control standards.
One of Priya Gold’s standout products, the Butter Bite biscuit, was introduced in 1995 and quickly dominated the market due to its superior quality.
Over the years, Priya Gold has expanded its offerings to include popular biscuits like Butter Delite, Marie Lite, Classic Cream, and CNC, catering to consumers seeking both variety and high-quality snacks.
8. McVitie’s
Founded by Robert McVitie, McVitie’s has been a well-loved brand in the UK for nearly two centuries. In 2010, the iconic brand made its way to India and quickly became a significant player in the digestive biscuit segment, capturing 15% of the market.
The famous Digestives from McVitie’s offer the perfect combination of taste and nutrition, blending wholewheat goodness with the health benefits of fiber.
In India, McVitie’s biscuits come in a variety of flavors and types, including digestive, Marie, oat, cream-filled, and bourbon, ensuring there’s something for every biscuit lover.
9. Patanjali
Founded in 2006 by Baba Ramdev and Acharya Balkrishna, Patanjali quickly became known for its focus on natural ingredients and its “Swadeshi” (homegrown) principles.
The brand aims to promote traditional Indian wellness and nutrition through its range of healthy biscuits, competing with leading biscuit manufacturers by using 100% wheat-based products.
Patanjali offers a wide variety of biscuits, including Doodh biscuits, Natkhat biscuits, Nutty Delite, Oats biscuits, Top Lite, and Butter Cookies, all of which align with their mission to provide nutritious snacks that are both delicious and wholesome.
10. UNIBIC
Entering the Indian market in 2004, UNIBIC initially gained recognition for its Anzac and Bradman cookies. Founded by Nikhil Sen, UNIBIC has since expanded its product line to offer more than 40 different varieties of cookies, including seven sugar-free options.
Based in Bangalore, UNIBIC is known for its rich, flavorful cookies and is a leader in the high-end cookie market.
The company was the first in India to use wire-cut technology, which allows them to produce cookies with the taste and texture of homemade treats. Using premium ingredients and innovative techniques, UNIBIC has set itself apart in the cookie industry.
Conclusion:
In this article, we’ve explored some of the top biscuit brands in India, each offering a unique range of products and flavors. From the beloved Priya Gold to the iconic McVitie’s and Patanjali’s focus on natural ingredients, these brands have become household names in India and beyond.
As one of the largest and most profitable industries in India, the biscuit sector continues to grow.
According to Statista, in 2023, Britannia held the largest market share at 31%, followed closely by Parle at 29%. ITC rounded out the top three, with these brands collectively controlling more than 70% of the biscuit market in India.
With such strong market leadership and a growing demand for innovative products, India’s biscuit industry is set to thrive in the coming years.
Frequently Asked Questions (FAQs)
- What are the top biscuit brands in India?
Ans: The top biscuit brands in India include Parle-G, Britannia, Sunfeast, Priya Gold, McVitie’s, Patanjali, and UNIBIC, among others. - Which is the most popular biscuit brand in India?
Ans: Parle-G is one of the most popular and widely consumed biscuit brands in India, known for its affordability and availability. - What makes Parle-G so successful?
Ans: Parle-G’s success comes from its consistent quality, iconic yellow packaging, affordable price, and its nostalgic connection with Indian consumers. - Which biscuit brand in India focuses on health and wellness?
Ans: Patanjali is well-known for offering biscuits that focus on natural ingredients and align with traditional Indian wellness principles, such as 100% wheat-based products. - What are the premium biscuit brands available in India?
Ans: UNIBIC and McVitie’s are examples of premium biscuit brands in India, known for their high-quality ingredients and rich, indulgent flavors. - Which brand is famous for digestive biscuits in India?
Ans: McVitie’s is renowned for its digestive biscuits, combining wholewheat goodness with the benefits of fiber. - Which biscuit brand introduced wire-cut technology in India?
Ans: UNIBIC was the pioneer in using wire-cut technology to produce premium cookies with a homemade taste and texture. - Is Britannia the largest biscuit brand in India?
Ans: As of 2023, Britannia held the largest market share in India’s biscuit industry, with 31% of the market. - What biscuits does Priya Gold offer?
Ans: Priya Gold is known for biscuits such as Butter Delite, Marie Lite, Classic Cream, and CNC biscuits. - How big is India’s biscuit industry?
Ans: India’s biscuit industry is massive, with an annual turnover of around ₹3,000 crores and continuing to grow, driven by top brands like Parle, Britannia, and ITC’s Sunfeast.
